Honestly, it's simple. Buying in large bulk from the manufacturer means we can purchase products at a lower price than your average stores. By buying 1 product in boxes, instead of paying $10 for a pack of hair, we can buy it for $7 and pass that savings to you.
So why can't your local beauty supply stores do it? Because they simply have too many inventory. If they purchase 1 product in surplus, they simply can not manage their other inventory. They do not have the budget and space to display 500 pieces of 1 product.
By eliminating storefront display floor space, we can focus on purchasing products in bulk to reduce the cost and storing them in our warehouse with minimal overhead expenses.
Our selections may seem small, but they rotate EVERY DAY, and it's our way of achieving our low pricing infrastructure.
So, in short, we buy cheap & sell cheap.